Is Your Voice Being Heard? Why Your Company Needs a Great Web Presence
WEBSITES.COM // May 22, 2009 // Build Your Site
Only a few short years ago company websites were a rare commodity, with only technology companies and a few online stores building a presence on the internet. Back in the early days of the internet many business owners still doubted the commercial potential of the web, and many others could not see how a website could help their real world companies succeed.
How to Measure the Value of Social Media Campaigns
ADMIN // October 09, 2009 // Market Your Site
Measuring social media is parallel to measuring marketing. The CEO asks, “If I allocate headcount and budget for social media, am I going to see more sales?” Digital native in company replies, “Absolutely.” CEO snaps back, “Okay, quantify the ROI.” Be careful what you promise … marketing is not sales. It does not result in sales, but rather increases the number of potential clients (qualified leads), and increases the probability of sales closure, while reducing sales cycle time.
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