posted by CAPTIVATEDESIGNS.COM // October 26, 2010 // Build Your Website

Your thank you page is the page your customers see after they have successfully signed up for one of your offers. Typically, most companies design the thank you page with a simple one-liner and their phone number. But consider the prime opportunity that your thank you page offers if you use it effectively.

Instead of treating your thank you page as an afterthought, use it to convince the person who is already interested in your products and/or services that you are the best choice while they are still on your website. Here are five things you can include on your thank you page to add value to your visitor’s experience, and help them become a customer.

1. Appeal to them.

Now, that you have gotten the lead, make sure that your thank you page is appealing. It should match the look and feel of the rest of your site, and be integrated with your site’s normal navigation so they can easily go to other pages. It should also be attractive and free of errors.

2. Get the sale.

So you have offered a free product of value as a way to generate a lead, but what you really want is the sale. Why not use your thank you page as an opportunity to achieve that goal? Reiterate why you are the best choice, or offer further supporting information like testimonials or case studies on your thank you page. Keep it short and sweet, but effective, getting the main points that you need to across. Remember, although you have this information elsewhere on your website, people may not browse the whole site. Use your thank you page as an opportunity to ensure they see key information that will help you close the deal.

3. Get them to call you.

Oftentimes a business owner would prefer to speak to a prospect rather than communicate by email. Use your thank you page as way for them to call you. Adding a “click to call” feature with a strong call to action on your thank you page will make it easy and often tempting.

4. Tell them what to expect.

Now that you have their information, what will you do next? If you plan to contact them or provide information and tips in follow up emails, you can use your thank you page to tell them what to expect.

5. Don’t forget to thank them!

It is a thank you page after all, and although you will be using it to move your leads further down the funnel, don’t forget that the main reason for a thank you page is to thank the prospect for taking action. Showcase your gratitude and make a great impression by making it memorable. Go the extra mile rather than just a one liner.

Nicole McCullum is the founder of Captivate Designs, a New York web design company servicing clients throughout the U.S., Canada and UK. Captivate Designs offers affordable website designs that are search engine friendly, project a professional image, establish credibility, and convert more visitors into leads and customers.

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Nicole McCullum

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