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Is Your Website Playing In The Google Sandbox?

posted by ADMIN // August 05, 2009 // Market Your Website

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The Google sandbox is an Internet tale told by many webmasters who are stuck in its playground. The Google sandbox effect has never been confirmed by the company, but marketing experts and website owners believe there is some truth to the rumor. The infamous Matt Cutts, a Google employee who heads up the search engine’s Quality Search Team, never acknowledges the existence of the sandbox, but his blog comments tiptoe around the rumor.

What is the Google Sandbox?

The Google sandbox is a phenomenon that happens to new websites. No one is certain what determines if your site is dropped into the sandbox, but once your site gets there, it’s hard to pull out of it. The process involves the automatic penalization of new websites just for being the new kid on the block. New websites are put in a probationary period and tasked with proving validity to search engine algorithms before Google allows them at the top of search results. The most credible way to get out of the sandbox is through links, but be careful. Paid link exchanges and links on other devalued sites can actually penalize a website even further.

What makes the Google sandbox interesting is some websites with no external links are given an automatic increase in value. These sites are provided with an advantage over others, but they quickly lose rank if Google does not see an improvement. Whether the website has an advantage or an automatic penalty is dependent on the type of site. Affiliate sites, marketing, and eBook websites are typically devalued by Google’s search engine.

How Do You Get Out of the Sandbox?

The idea of the Google sandbox is that it serves as a holding cell for improvement. Website owners have reported that the average time Google penalizes a site is from 90 to 120 days. If you happen to be the unlucky new website that has an automatic penalization, the best way to get out of the sandbox is through natural links -- emphasis on the term “natural.” Plenty of desperate new website owners turn to paid link exchanges, but this type of black hat technique gets you further devalued. Google’s search engine algorithm gives low priority to links posted on low valued websites, so this includes paid link exchanges and SEO website spammers.

How Do You Get Natural Links?

This is the bane of new website owners. Your website is new, so what value does it bring to readers? You have no value on the Internet, so the way to get people to link to your site is to interest them. People interested in what you have to offer and say will link to your site in casual Internet conversation like message forums. This is a natural link. The SEO techniques of spamming forums are old methods that get you de-ranked.

Although sitting in the Google sandbox is not an ideal situation, it’s an invaluable way for the search engine to ensure quality linking in query results. You can’t control being put in the sandbox, but you can control how to get out of it by bring unique content to users and providing a valuable user experience. The more reputable and popular your site becomes, the more Google will take notice of your efforts.



Article Source: Constant Content

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