- Notify consumers about your Web site’s information collection policies.
- Allow consumers to choose how your business uses any information you collect which personally identifies them.
- Give consumers a mechanism for reviewing the information you collect about them.
- Ensure the security of all consumer information that your business collects.
What Information Is Collected and How
Non-PII is anonymous information that cannot be used to identify an individual. Non-PII is often used to track how visitors navigate your website, which pages were viewed most often, what other websites they have visited, and similar data.
You should also identify the technologies and methods your business uses to collect consumer information. Disclosing your methods accomplishes two things: increases customers’ trust and confidence in your business, and helps technically-savvy customers opt-out of data collection. For non-technical customers, however, you should explain how they can opt-out of providing both PII and non-PII.
How Collected Information Is Used
How Consumers Can Opt-Out
If you allow third-party advertising companies (such as 24/7 Real Media or DoubleClick) to run advertisements on your site, you should tell consumers how to opt-out of these companies’ information collection process as well. However, you do not have to provide the exact instructions; simply point customers to the appropriate page on the third-party’s website. Alternatively, if the third-party advertiser is a member of the Network Advertising Initiative (NAI), point your customer to the NAI opt-out page at www.networkadvertising.org/optout_nonppii.asp.
How Collected Information is Kept Secure
With Whom You Share Collected Information
It is not necessary that you list every single company, business partner, or entity that you might share collected information with. You should, however, mention types of entities you will share information with; for instance, business partners, credit card companies, and government agencies. For each type of entity, list the type of collected information you would share and under what circumstances.
Getting More Information
There are several organizations that can assist your business by recommending privacy policies and security technologies, reviewing your privacy practices, and providing endorsements. One of the most respected is TRUSTe (www.truste.org), an independent, non-profit organization established to safeguard Internet privacy and security.
If you have questions about advertising and privacy laws, or how they are interpreted and applied to business, it's best to consult a lawyer.
Article Source: Verio