posted by WEBSITE MARKETING NOW // April 28, 2009 // Build Your Website

Your website exists to help your prospective customers achieve their goals or to eliminate their problems. Yet, why is it that so many websites focus on the company, the business and the products behind the website, instead of focusing on the customer?

Most websites focus on the company’s history, company description, company’s products or services, etc. They include perhaps the mission of the company. They include a note from the owner, or even a bio of the owner. They include lots of text regarding their expertise.

What many sites do, in other words, is they focus on “me” (the company, the business, the products and services). They use language throughout the site referencing “we,” “us,” “our” and the company name.

Want an easy way to fix this problem, and to increase your sales dramatically?

Change the focus of your website from “me” to “you” (the website visitor). And watch your sales grow. It’s as simple as that.

So, instead of writing about how great your company is, write about how your company solves your site visitors’ problems. Instead of going on and on about your products, demonstrate how your products help your customers. Prove how much they will value your products and services.

For example, if you are a management consultant, instead of writing exclusively about your qualifications, describe the problems that you typically see your clients experiencing, and explain how you helped them through the crises and on to growth and profits. The more you can help your site visitors envision you helping them with their lives, the greater likelihood that they will be compelled to contact you.

Remember, it’s all about them. Make sure that your website is all about them as well.

Author
Tom Now

Article Source: Website Marketing NOW

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