Small Business Owner's Guide to Understanding Social Media and Web 2.0
posted by // March 16, 2010 // Market Your Website
As a business owner, why do you need to understand social media and Web 2.0? For one, these online technologies offer a new way to communicate with and engage existing and potential customers, and many people have embraced them. The real motivator, however, is that customers are weary of being “sold to” and they are more cautious then ever when it comes to believing what companies tell them. As a business owner, Web 2.0 helps you move beyond simply “selling” by enabling two-way, real-time conversations. Social media, if done correctly, helps you gain the trust of potential customers, and retain the loyalty of existing ones.
Small Business SEO: Level the Playing Field
posted by CAPTIVATEDESIGNS.COM // July 02, 2010 // Market Your Website
Having an effective website design, coupled with correctly implementing a small business search engine optimization (SEO) strategy, is one of the best ways of consistently generating new leads and sales. Search Engines Optimization is the new yellow pages of our time; it’s where many people look first to find small businesses like yours. Take advantage of it by being there and getting found.
Internet Advertising Laws You Should Know Before Investing in PPC
posted by WEBSITES.COM // January 25, 2010 // Market Your Website
One reason the Internet is an excellent marketing and advertising tool is that it provides much more information about consumer behavior than is available through traditional print-based media. By monitoring visitors on your website, and collecting reactions to ads placed on other websites, you can obtain a host of consumer information that can help you substantially improve your advertising ROI.
How to Set Up Your Small Business Website for SEO - Part 2 of 2
posted by WEBSITES.COM // January 23, 2010 // Build Your Website
Continued from How to Set Up Your Small Business Website for SEO - Part 1
In addition to keywords, META tags and content, search engines may use other criteria to determine how high your site should rank for a particular search. The number and quality of links that point to your Web site is a common consideration, and another reason that listing your Web site with many online directories is a recommended step.
How to Set Up Your Small Business Website for SEO
posted by WEBSITES.COM // January 23, 2010 // Build Your Website
When consumers use the Internet to learn more about something they’re interested in, they typically start at a search engine like Google or a directory like Yahoo! Your goal is for the consumer to see a link to your Web site before they see one for your competitor. Optimizing your Web site for search engines is a complex, imprecise procedure, but one you can learn how to do if you're willing to take the time. Below is a 10-step process to get you started with SEO.
Improve Local Search Engine Rankings with Online Directories
posted by ADMIN // December 01, 2009 // Market Your Website
As a small business owner, you know how difficult it can be to compete for one of the ten hot spots on the first page of search engine results. Large companies have the resources, traffic and inbound links to be recognized as trusted and therefore rank higher.
SEO: How to Improve Search Engine Rankings Using Your LinkedIn Profile
posted by ADMIN // December 01, 2009 // Market Your Website
LinkedIn is still widely used by job seekers, but also by those looking to hire a company based upon their profile, summaries and answers to questions. As such, LinkedIn is becoming popular as a social media marketing networking tool.
Black Hat versus White Hat Search Engine Optimization (SEO)
posted by ADMIN // August 28, 2009 // Market Your Website
Across the WWW, practitioners of Search Engine Optimization (SEO) can choose to either be conventional or unconventional with their methods. To take the lead in the ever-changing race for page ranks means to play by the rules, or to join the dark side. Such is the dichotomy now known as White Hat SEO and Black Hat SEO. Judging from the colors, it’s fairly easy to determine which side is which.
Twitter Versus Facebook: Understand The Difference
posted by ADMIN // August 24, 2009 // Market Your Website
The Internet is an important tool for information exchange and communication. For people who are interested in social networking services, there are many choices. Two of the most popular social networking services today are Twitter and Facebook, both of which have an enormous following on the Internet. But is one service better than the other? They certainly both have their advantages and disadvantages.
Fight Negative Publicity with Online Media Training and SEO
posted by ADMIN // August 17, 2009 // Market Your Website
Did you know that you can manage your company's online reputation with a few easy-to-follow SEO tips? Whether it’s the owner or CEO who is the victim of online slander, or an entire company that’s fighting negative publicity, there are some easy steps for damage control.
SEO Copywriting: Write SEO Copy For Humans, Not For Search Engines
posted by ADMIN // August 14, 2009 // Market Your Website
There are many different viewpoints about what makes for good SEO copy. Some people believe that SEO copy should be solely written to appeal to search engines. If a human reader likes the copy or finds it useful then that’s just an added bonus. Others believe just the opposite, and some waver down a middle line. One thing that is very clear right now is that stuffing a lot of keywords into a few hundred words of text is not a winning solution -- whether you want to catch the eye of a search engine or a human visitor to your site! So, what is the best route to take?