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Brainstorming About Your Web Content

posted by ADMIN // July 09, 2009 // Build Your Website

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In the second edition of “Content Management Bible,” Bob Boiko explains that good content management should appeal to the fluctuating needs of your web audience. Brainstorming offers you a solid way to determine at any time if your web content appeals to your audience.

This article presents three suggestions for brainstorming about the current design of your site -- identifying problems and solutions, experimenting with new formats, and site testing.

1. Identifying problems and solutions.

At the beginning of the workday, use fresh eyes to look for problems on your website. Problems may jump out at you when browsing your site, or users may bring them to your attention through emails to your online support. If you are managing the whole site yourself, you will be responsible for finding solutions. If you have a web programmer providing support for your site, this individual can focus on finding solutions to site problems and then go about fixing them. When a site fix requires significant changes to the site, request that your web programmer consult you.

2. Experimenting with new formats.

Watch the latest trends on the Internet as well as the websites of competitors. Is there a new feature that you haven’t added to your site that has become popular on a competitor’s website? To keep your web content current, experiment with new formats from time to time. New formats should be compatible with your site, or you will have to make upgrades to accommodate them.

3. Testing your site.

Testing your site or hiring people to do it can also help you brainstorm ways to modify or enhance your web content. Testing is not just about clicking everywhere on the site to see what happens. You should think about whether the content is organized in the most logical fashion. In other words, does the delivery method of your content correspond with customer instincts? On the flip side, you don’t want to make it complicated for people to use the site. Look for a happy medium between being a unique site and being user-friendly.

Brainstorming is a powerful tool for managing web content. Let your creativity and analytical skills flow when you think about improving the site for customer convenience. Be sure to let your mind run away with possibilities before you bring yourself back to the reality of choosing solutions to site problems or addressing the need to add more features to keep your website current with the latest trends.