posted by WEBSITES.COM // March 20, 2009 // Build Your Website

Websites offer many ways to obtain customer feedback. For instance, web statistical analysis software is a form of customer feedback. Two additional methods are customer surveys and community forums.

You can use customer surveys on your website to ask specific questions. Research shows that customers are more likely to fill out a website survey than answer a telephone or face-to-face survey. Interestingly, customers are also more likely to give honest answers to a web survey.

Creating a web survey takes some HTML and JavaScript development skill, but simple surveys are easy to create. Another option is to purchase web survey software, which can cost from $50-$1,000 per month.

Community forums (also called message boards) are a more open, less formal way to gather customer feedback. Customers post messages on your site, most often to other customers, to discuss their opinions. You can use the community forum to ask direct questions, clarify misunderstandings, and respond to complaints.

Because anyone can post messages and the messages are available for everyone to see, community forums are susceptible to manipulation by your competition. Properly managing a forum can be rewarding but very time-consuming.

Community forum software varies in price from free to several thousands of dollars. In addition, setting up this software usually takes some technical skill.

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